November 18, 2015

 Crum presents a clear picture of a very significant move on the part of Google that will impact websites, search engines, and applications (meaning companies) into the future.

“Google’s mobile search results are evolving rapidly these days. The latest step sees the search engine going from providing direct answers in search results (which often prevent users from having to click through to websites) to also showing actual in-app content right from the results page.”